Classroom to Copy #20 Former Pastor & VP Joshua Lee Henry on Becoming a Financial Copywriter (Instead of a College Professor)

podcast Jan 22, 2024

Joshua Lee Henry always wanted to be a teacher. 

He was once a mega-church pastor… and he walked away from two PhD programs…

But now, he’s a multimillion-dollar financial copywriter and copy chief.

How did he do it, and why?

That’s what I wanted to find out in the latest episode of Classroom to Copy.

Here’s what you’ll find in this episode:

[00:00] Introducing Joshua Lee Henry, one of the mentors who’s been most instrumental to my copywriting journey…

[02:37] Joshua shares how he always wanted to be a teacher, how he became a mega-church pastor, and his original plans to become a professor…

[12:28] The powerful story of Joshua promoting his services as a copywriter, door-to-door, after falling on hard times (this is one of the stories that kept me going when I thought I was gonna give up on copywriting)…

[17:47] His first few copywriting jobs, how he got started prospecting for clients, PLUS what gave him the conviction to choose freelancing over another full-time job…

[22:35] Joshua’s SECRET to accelerating his copywriting career faster than anything – and replacing his income from his full-time job…

[25:16] Why you can’t get far in copywriting just by reading books or watching YouTube videos…

[31:02] The surprising overlaps between being a pastor, teaching, and copywriting… and why a planning sermon is like writing a 45-minute VSL…

[39:02] “The biggest HOAX of my life”: Joshua’s honest (and controversial?) opinion on going to college, and the more VALUABLE skill he thinks we should be mastering instead…

[43:52] A day in Joshua’s life: his experience as a financial copywriter and copy chief at Banyan Hill, other projects he’s working on, and the difference between being a copy chief and a copywriter…

[51:04] Joshua’s words of encouragement for those sitting on the fence and considering a career in copywriting.

You can connect with Joshua here: LinkedIn / Website

Resources mentioned in the episode (*includes affiliate links):

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