Using LinkedIn to Attract Your Dream Copywriting Clients as a Transitioning Teacher

Mar 27, 2024

A new LinkedIn connection and former teacher asked this question recently about her copywriting business:

“What advice would you give to someone who is starting a business?”

The best thing I ever did was to identify my target copywriting clients and write helpful LinkedIn posts for them.

I started doing this out of necessity after getting “laid off” from my first dream client (it’s a long story lol).

Within a week, a dream client reached out to me for work on LinkedIn.

A month later, I was in talks with 3 dream clients for potential projects.

So here’s what I recommend:

1. Find the right industry niche for you.

This will depend on your personal interests, your background in teaching, and whether there’s sufficient demand for copywriters in that industry.

Here are a few examples of niches. Remember, this is only the very TIP of the iceberg:

  • Health and Wellness: Fitness, nutrition, supplements, alternative medicine, and holistic health.
  • Financial Services: Banking, investing, insurance, personal finance, and wealth management.
  • E-commerce: Online retailers, dropshipping businesses, or companies selling physical or digital products.
  • Real Estate: Real estate agents, property developers, or agencies specializing in residential, commercial, or industrial properties.
  • Education and Training: Online courses, educational institutions, tutoring services, or training programs.
  • Technology: Software, SaaS products, gadgets, or IT services.
  • Travel and Hospitality: Hotels, resorts, travel agencies, and tour operators.
  • Personal Development: Coaches, speakers, authors, or businesses offering self-improvement programs and resources.
  • Fashion and Beauty: Fashion brands, cosmetic companies, skincare lines, or personal styling services.
  • Nonprofit Organizations: Fundraising campaigns, advocacy initiatives, or awareness efforts for charities and NGOs.

Having a copywriting niche helps you stand out in every way.

  • It gives you a more specific headline to use in your LinkedIn profile.
  • You stand out more to your clients as the go-to copywriter in your niche.
  • You’ll be able to laser-focus your content so your dream clients feel as if you’re speaking directly to them (more on this in a moment).

Does the niche have to be forever?

No. But it’ll help you pick a direction and stay focused in the beginning.

You can always explore other niches later as you gain more experience.

2. Connect with your DREAM clients within that niche.

Once you’re familiar with who’s who in your niche, look up their company pages on LinkedIn.

You’ll notice many of these pages aren’t very active, but you can still connect with the people who work for that company.

Make sure you send a connection request WITHOUT an agenda.

No pitch. No self-promotion.

Read the person’s profile carefully and send a simple, sincere connection request.

Feel free to adapt this sample for each person you connect with:

“Hi NAME, I’m looking to meet more people in the NICHE industry and I noticed you do __ and __. Would you like to connect?”

Make it a goal to send a certain number of connection requests each week to grow your network (this number depends on your LinkedIn membership).

3. Write regular LinkedIn posts that demonstrate your expertise in your niche.

This is the part that seems to trip copywriters up the most.

They write LinkedIn posts full of copywriting jargon and tips that have zero usefulness to their dream clients.

Remember differentiated learning?

Remember adjusting our lesson plans and delivery depending on the grade of students we’re teaching?

It’s the same thing here.

I recommend:

  • Paying close attention to the posts and comments by the new connections you’ve made in your niche
  • What do they want help with most? What are the biggest problems they’re facing?
  • Answer those comments directly in a LinkedIn post of your own
  • Leave out the copywriting jargon!
  • Write your post as if you’re speaking directly to your dream client, NOT to anyone else.

Not sure exactly how to help them with those problems? Feeling imposter syndrome ("who am I to tell them what to do?")

Do your own research first to fill that knowledge gap.

You kill two birds with one stone - (1) you're creating killer content (2) you're growing your expertise.

Here’s an example:

You write for the cosmetics and skincare e-commerce niche.

You’ve just connected with an online skincare store owner on LinkedIn.

She writes a comment about how email marketing isn’t working for her.

She only sends emails when she has a sale.

In response, you could write a LinkedIn post like:

Is email marketing not working for your online skincare store?

Perhaps you’ve heard countless times about how email marketing has a bigger ROI than any other form of marketing…

But you just can’t seem to get it to work for you.

Here are some possible reasons:

  • You attract people to sign up for your emails with a discount coupon
  • Your emails don’t share useful content or tips
  • You only send emails when there’s a sale

Why focusing only on sales and discounts doesn’t work:

  • You’re reducing the value of your own products right off the bat
  • It stops you from building trust and goodwill with your subscribers
  • It teaches your customers to only wait for a sale

That’s why I believe in using a different approach to build a more meaningful and potentially lucrative relationship with your customers…

By writing daily emails that use a mix of:

  • Storytelling and humor
  • Educating your customers on skincare tips

This will allow you to stand out from your competitors and create more loyal customers.

If you’re looking for someone to help you with these emails, I’m that person for you. Feel free to drop me a DM.

Heads up: This takes patience and sincerity...

But it beats cold emailing ANY day.

When I started doing this for my niche in the financial publishing industry:

  • My posts started showing up on the feeds of my LinkedIn connections within my niche
  • They gradually became aware of me
  • They started DM-ing me for work

The surprising thing was they NEVER commented on any of my posts.

They went straight to my DMs and started talking about potential projects.

So never let the fluctuating number of likes and comments deter you from putting yourself out there.

I hope this was helpful! I share more tips and strategies for teachers breaking into copywriting right here.

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